New Delhi, November 12: Consumers will have to pay more for milk from Thursday as leading dairy brands Amul and Mother Dairy have announced price increases of ₹2–4 per litre across several variants.
The revised prices, effective November 12, 2026, follow rising production and operational costs, including fodder, cattle feed, packaging and transportation expenses.
Both companies announced the revisions on Wednesday, citing sustained inflationary pressures affecting the dairy industry.
Amul Raises Prices
Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, announced a 4–5% price increase across major fresh pouch milk variants nationwide.
The price of Amul Taaza toned milk, containing 3% fat, has increased by ₹2 per litre, representing a 3.3% rise.
Meanwhile, Amul Gold, containing 6% fat, has become ₹4 per litre costlier, reflecting a 5.5% increase.
This marks Amul’s second milk price revision in 2026, following an earlier increase in May.
Mother Dairy Revises Rates
Mother Dairy has also increased prices of its liquid milk variants by ₹2–4 per litre, effective November 12.
The company attributed the revision to higher procurement and operating expenses.
According to Mother Dairy, uneven monsoon conditions across several regions have affected fodder availability, increasing costs for dairy farmers.
Green and dry fodder prices have risen by up to 20%, while cattle feed costs have increased approximately 10% over the past year.
Rising Operational Costs
Mother Dairy said packaging, transportation and other operational expenses have increased by up to 25% because of persistent inflationary pressures.
These rising expenses have made price adjustments necessary to maintain dairy operations and support milk procurement.
Impact On Consumers
The latest increases will raise daily household spending on milk, particularly for families purchasing larger quantities.
Consumers buying two litres daily could face additional expenses of ₹4–8 per day, depending on the milk variant.
The revisions come as households continue to manage rising food and essential commodity expenses.
Both companies maintain that higher input costs have necessitated the latest price increases.
